alliance for climate protection

The Alliance for Climate Protection is an organization in the United States aiming to 'persuade people of the importance, urgency and feasibility of adopting and implementing effective and comprehensive solutions for the climate crisis'.[1] The founder and current chairman of the alliance is former US Vice President Al Gore.[1]

The Alliance is a member of Save Our Selves, the organizers of the July 2007 Live Earth concerts.

According to the organization, research in January 2007 indicated that while 77% of Americans believe that there is solid evidence that the Earth is warming, only 47% understand its link with human activity.[2] The Alliance believes that explaining this link, and motivating people to take action, is the organization's key challenge.[2]

Contents
1 Funding
2 See also
3 External links
4 References

[edit] Funding
Paramount Classics, distributor of Gore's documentary An Inconvenient Truth announced in August 2006 that it would donate 5% of all box office receipts to the Alliance. Al Gore is also donating all his proceeds from the film to the Alliance.[3]

Some of the profits from the Live Earth concerts[4], and profits from the associated book - The Live Earth Global Warming Survival Handbook,[5][6], will also be used to fund the alliance, which is also seeking contributions from other donors.

Prior to launch it was expected that more than 60% of the funding will be used for 'national and local media projects aimed at mass persuasion', with the rest used to support grassroots groups and institutions that educate the public about climate change.[7]

After winning the 2007 Nobel Peace Prize, Al Gore has pledged to donate 100% of his share of the prize (i.e. half of the approximately $1.5 million) to the Alliance.[8]

[edit] References
^ a b About the Alliance, The Alliance for Climate Protection, accessed 2007-07-03
^ a b The Challenge The Alliance for Climate Protection, accessed 2007-07-03.
^ Paramount Classics To Donate An Unprecedented One Million Dollars To Fight Global Warming. Climatecrisis.net (2006-08-04). Retrieved on 2007-06-01.
^ Live Earth switch-off is vetoed, BBC, published 2007-06-04, accessed 2007-07-03
^ The Live Earth Global Warming Survival Handbook: 77 Essential Skills To Stop Climate Change, author: David de Rothschild, publsisher: Rodale Books, ISBN: 159486781X
^ Rodale Books to publish the official Live Earth Global Warming Survival Handbook, Live Earth, published 2006-05-16
^ Gore-backed group will spend big to convince Americans climate change is real grist.org, published 2006-05-19, accessed 2007-07-03
Gore Says Climate Change Not a Political Issue Al Gore's The Alliance for Climate Protection has selected The Martin Agency for its $100m global ad campaign. Y&R, Bartle Bogle Hegarty, and Crispin Porter & Bogusky also pitched for the account.

Gore created the Alliance for Climate Protection last year to educate the public on global warming.

Brand Republic reports that the RFP said that the Alliance needed an agency to create a three- to five-year "multi-media global campaign to transform awareness into action and advocacy". It also called for a campaign of "commercial reach and scale, with budget parameters that rival major social marketing campaigns of the past" with a likely budget of at least $100m.